The Top Skills Every Medical Device Sales Rep Should Have
1. Product knowledge
An in-depth understanding of each medical device’s features, benefits, and applications is critical for medical device dealers. Equally as important is having clarity about the limitations and disadvantages of a given device. After all, dealers grow their businesses by selling the right devices to the right customers, not by forcing a product onto the wrong customer or use case.
Staying up-to-date about the latest advancements in the field is also critical. Dealers must be informed and act as an educator and advisor for their customers.
By being well-versed in their product portfolio, sales reps can confidently address customer inquiries, offer valuable insights, and demonstrate the value of their devices for healthcare institutions.
2. Strong communication
3. Consultation skills
4. Adaptability and resilience
5. Time management and organization
6. Relationship building skills
7. The desire to learn more
The qualities of a successful medical device sales rep
Becoming a successful medical device sales rep requires a combination of skills. By honing these skills, sales reps can effectively navigate the industry’s challenges and achieve outstanding sales results while positively impacting patient care.
At IML, we equip our dealer partners with the resources and premium customer service they need to succeed in medical device sales. Our ongoing education, tools, bespoke Sales Toolkits, and support help established dealers grow their businesses by representing innovative new technologies in high demand.