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The Power of CO2 Medical Lasers
The Power of CO2 Medical Lasers In the realm of medical technology, CO₂ lasers have emerged as a powerful tool, transforming various medical procedures. The unique properties and exceptional precision of lasers have revolutionized medical treatments across multiple specialties. Let’s delve into some details about CO₂ medical lasers and some of their applications in the

The Crucial Role of Medical Devices and Medical Lasers in Gynecology Surgeries
The Crucial Role of Medical Devices and Medical Lasers in Gynecology Surgeries In gynecology, advancements in medical technology have had a considerable impact on surgical procedures. Medical devices, including lasers, are powerful tools that can enhance the precision, safety, and effectiveness of gynecological procedures. These are the five main uses of medical devices and medical

9 Things Every Medical Device Sales Rep Needs to Know
9 Things Every Medical Device Sales Rep Needs to Know Medical device sales reps are crucial in connecting healthcare providers with innovative and life-changing technologies. But being a successful medical sales rep requires more than just persuasive communication skills—it demands a deep understanding of the healthcare industry, regulatory guidelines, product knowledge, and the ability to

The Remarkable Role of Lasers in Urology Surgery
The Remarkable Role of Lasers in Urology Surgery The advancement of medical technology has revolutionized healthcare, and the field of urology is no exception. In particular, the use of lasers in urology surgery has created a paradigm shift, offering numerous benefits to patients, hospitals, and surgeons. By harnessing the power of highly focused light, lasers

Case Study: DEKA and IML – A Successful Partnership
DEKA and IML: A Successful Partnership How an overseas laser manufacturer entered the US market and increased sales of their medical devices by partnering with IML In 2016, DEKA was interested in exploring the U.S. market for their CO2 surgical lasers. As an Italian manufacturer known for producing very high-quality lasers for medical, scientific, and

Building Trust and Credibility in Medical Device Sales
Building Trust and Credibility in Medical Device Sales Medical decision-makers, including surgeons, doctors, and managers, can be skeptical. Earning their confidence and becoming part of their inner circle of trusted advisors takes time. Although it can be counter-intuitive, the best way to generate medical device sales is not to sell at all. Think about your